- Analyze your current business model and financial data;
- Help you identify gaps, issues, and financial drains;
- Identify opportunities and resources that can significantly increase your profit margin.
A strategic plan is a DYNAMIC document that you, the business owner, use as a tool to run your business. It is an internal document meant for you to work out issues and make mistakes on, not something you show to others like banks or investors.
A business plan is a STATIC document that is used to secure funding from a bank or sell your business on paper. It is something that is prepared for others, after being very well edited, and should not be a place where you hammer out mistakes or new ideas. This is a final product that would be seen by banks, investors, a board, or sent for professional review.